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Healthy marketing

M3

M3 is a trusted global provider of information and connections in healthcare, with its European headquarters in Abingdon. It has a reach of more than 2.5m physicians worldwide, via channels including www.doctors.net.uk, www.mdlinx.com, and www.networksinhealth.com – making it the world’s largest network of physicians.

The client’s perspective
Sue Owen-Smith, PA and HR Assistant, M3

“Allen Associates is always incredibly professional. They offer a true recruitment service dedicated to meeting the needs of our business rather than making a quick sale.”

The brief
Our marketing executive had decided to move on, providing us with an opportunity to re-evaluate the company’s marketing requirements in light of its recent growth and future plans. We decided the company had reached a stage in its development which justified the recruitment of a senior marketing professional – someone with the skills and experience to develop the strategy as well as implement it. We also decided to look for someone with the potential to grow a marketing team in line with our expansion.

Approach
We discussed the newly-created role of marketing manager with Allen Associates who are always our first port of call when it comes to recruitment.

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