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What makes your company culture better than your competitors?

Kate Allen, Executive Chair and Marketing Director, Allen Associates

Culture may have become a buzzword in the business community as of late, but this is no passing trend. According to research from Deloitte, 88% of Employees believe a distinct workplace culture is important to business success. Their research revealed a distinct correlation between Employees who said they were “happy at work” and “valued by their company” and those who said their organisation had a clearly articulated and lived culture.

Exceptional organisations go above and beyond to create an environment that keeps their Employees motivated to succeed. Why? Because they know the critical impact that culture can have on their commercial success. During challenging periods, culture is the glue that keeps your Employees from seeking new opportunities and the light that attracts new talent into the business.

In the modern business landscape, a strong company culture is a competitive advantage - but what makes yours more attractive to Candidates and Employees than that of your competitors?

Your values shine through every interaction

Beyond slogans and brand colours, a company culture is how the working environment makes people feel; it’s the behaviour that is dubbed acceptable in the business and the invisible guidelines that dictate how Employees interact and work with one another. Naturally, it plays a leading role in your Employer brand.

If your values centre around diversity, inclusion and equal opportunity, your culture should reflect this through the right policies, hiring and promotion practices – it should set a positive example for your competitors to follow.

Your company has a sense of community

Considering the amount of time we spend at work, it’s not hard to understand why most of us would prefer an environment that was welcoming. By actively cultivating a sense of camaraderie in the business, Employers make their people feel like they’re part of a team rather than cogs in a machine. In turn, an engaged workforce doubles up as a support network; Employees know they can turn to each other for advice without worrying about the information being used against them for the other party’s gain.

Your commitment to learning and development keeps staff engaged

No matter the industry or discipline, most Employees would prefer to work for a company that provides a commitment to their professional growth. Naturally, the investment in training and development that a company makes shows Employees that they are valued; it acts as evidence of your belief in them as individuals and the role they play in the business.

As their skills improve, your Employee is able to add more value to the business. What’s more, your staff benefit from continual learning; thus boosting their employability in the long-term. It’s a win-win situation and one that will give you the competitive edge in the market.

You recognise and reward outstanding efforts

The best company cultures are those that celebrate the achievements of staff at every level of the business rather than solely that of those at the top. Shouting about these milestones on social media and through staff-wide emails and presentations will show both existing and prospective Employees your appreciation of hard work and your gratitude for the unique value they add to the business. Of course, attractive rewards for those who truly exceed expectations is also vital in setting a precedent and inspiring your staff to do their best at all times.

Over the last 20 years, we have grown as a business to become one of the leading independent Recruitment agencies in Oxfordshire, and in 2018 have opened our first London office, to service Clients in the capital.

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